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Hi!

I’m Tania Espitia

About me

I am a UX/UI Designer with over five years of experience in technology. My expertise in prototyping, wireframing, user flows, and mockups has allowed me to collaborate with brands such as BBC Cervecería, Michelob, Corona, among others. Creating modern products and implementing Design Thinking, I actively participate in user research, usability testing, information architecture (IA), and user-centered design (UCD) implementation.

I am constantly learning about design trends and exploring new growth opportunities. Creativity is my main ally, understood as the ability to find and implement the best solutions.

Tools

Herramientas

Hard Skills

Habilidades Tecnicas

Soft Skills

Habilidades blandas

Professional Experience

April 2021 - December 2022

UX/UI Designer

150 POR CIENTO, Bogotá

Responsibilities

  • Collaborated with major brands such as BBC Cervecería, Michelob, and Corona to create modern and innovative products aligned with their visual identities.
  • Designed adaptable interfaces for iOS and Android platforms, ensuring seamless user experiences.
  • Created interactive and responsive prototypes using Figma to enhance user engagement and provide a realistic product experience.

Main achievements

  • Created and implemented the company's internal Design System.
  • I worked together with the development team to ensure the functionality and coherence of the implemented design solutions.

April 2017 - January 2021

Associate Front-End Engineer

Prodigious, Bogotá

Responsibilities

  • Creation of emails using HTML 4 and CSS. Tests on different email clients are carried out using Litmus, Email on acid, Putsmail, and campaign monitor. JIRA tool is used to learn and employ a workflow
  • Development of animated banners using HTML5, CSS, JavaScript, and the GreenSock library. Photoshop is used to obtain images and texts.
  • Participation in the front-end team that carried out the website for the Digital Up Level Summit event. Meetings were held using the Scrum methodology and applying tools such as HTML5, CSS3, React, Jira, and Git.

Main achievements

  • Within the participation in the site for the Digital Up Level Summit event, I animated the cards containing information related to the Speakers, improving interaction with the component.

October 2016 - February 2017

Practicante SENA

Prodigious, Bogotá

Responsibilities

  • Wireframe design. With a work team, we developed the home of a responsive online store using HTML5, CSS3, SASS, Git, and the Scrum methodology.
  • Participation in the Snow Box project, developing the User Flow using Adobe XD and creating characters using Photoshop.

Main achievements

  • Received Kudos recognition for outstanding contribution to the Snow Box project.

Education

Marketing and Advertising

UNIR, Bogotá

August 2022 - Currently

Advertising

Universidad Central, Bogotá

August 2019 - November 2022 (Up to 5th semester)

Tecnólogo Producción de multimedia

SENA, Bogotá

April 2015 - April 2017

UX/UI Design

Coderhouse, Bogotá

June 2020

UX/UI Designer Microdegree

Crehana, Bogotá

June 2020